About
Our Gym

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At Moonwalk Fitness in Collierville, TN, we train people of all ages and experience levels to get stronger, move better, and build lasting habits. Whether your goal is fitness, performance, or personal growth, you’ll make progress in a focused, supportive space.

Max Ward owner of Moonwalk Fitness
FOUNDER CIRCA FEBRUARY 2024
CrossFit Level 2
CPT
Nutrition Coaching
Strength Coaching Certification

Max Ward

Owner

Max’s approach to health and fitness has always been driven by one question: How can we use what we know to live better?

Long before founding Moonwalk Fitness—or developing what would eventually become the Moonwalk Method—Max built a career at the intersection of healthcare, technology, education, and marketing. Her experience includes creating marketing and educational content for orthopedic surgeons, translating complex information about anatomy, medical technology, surgical procedures, and patient care into information people could understand and apply.

Her background in technology also extended into public service. Max served two terms on the Tennessee Governor’s advisory board for digital technology, serving during the administrations of both Governor Bill Haslam and Governor Bill Lee. The experience further shaped her appreciation for technology, innovation, data, and the role they can play in solving complex problems.

That same mindset would eventually transform her own health.

At one point, Max weighed more than 300 pounds. Rather than continuing to chase quick fixes, she began approaching her health the same way she approached other complex problems: with curiosity, data, science, technology, and a willingness to experiment.

She learned about nutrition and strength training. She tracked progress. She used technology and objective measurements to better understand what was working. She adjusted when something wasn’t. And over time, she lost the weight and completely changed the trajectory of her health.

There wasn’t a name for the process then, but looking back, Max was already using many of the principles that would eventually become the Moonwalk Method.

Discover where you are. Build a plan around where you want to go. Measure what happens. Optimize the plan. Keep moving forward.

That personal transformation, combined with her professional experience in healthcare, technology, education, and communication, helped shape the philosophy behind Moonwalk Fitness today.

Max believes fitness shouldn’t be about blindly following someone else’s workout program or chasing short-term transformations. It should be about understanding your body, defining what you want your life to look like, and using the best tools available—from strength training and nutrition to body composition, VO₂ max testing, science, and technology—to create a smarter path forward.

Today, Max brings together her experience in healthcare, orthopedic education, marketing, technology, leadership, coaching, and personal transformation to help others take a more intentional approach to their health.

The goal isn’t simply to help people lose weight or get in better shape.

It’s to help them become strong enough, fit enough, and capable enough to keep doing the things they love for as long as possible.

Because the ultimate measure of fitness isn’t what you can do in the gym today.

It’s what your body allows you to keep doing with your life tomorrow.

Learn About
Our Coaching Team

The coaches at Moonwalk Fitness are all about helping you move better, stay consistent, and reach your goals. With expert support and real accountability, you’ll have everything you need to succeed.

Coach Cheyenne

Cheyenne Caldwell

Coach

Are You Tired of Managing Symptoms Instead of Solving the Root Problem? 
So was I-and that’s why I do what I do today. My passion for nutrition runs deep, rooted in a lifelong fascination with how the human body is designed and how it functions-especially the intricate connection between the brain and the gut. Early on, I became captivated by how digestion and mental health are intimately linked. But it wasn’t just academic curiosity. It was personal. Like many people, I spent years searching for answers to chronic health issues. I was prescribed medications for “IBS”-a diagnosis that felt more like a vague label than an actual solution. Eventually, I realized that what I was dealing with wasn’t the issue itself-it was a symptom of something deeper. That insight changed everything. I became my own experiment. I tested protocols, dug into research, sought out holistic practitioners, and most importantly, I started listening to my body. Through that process, I was able to come off medications entirely-because I finally understood what my body was trying to tell me. And now, I help others do the same. As a former full-time nurse, I’ve seen firsthand how the medical system often falls short. We tell patients to “eat better” or “live healthier” without giving them the tools to actually do it-while many of us in healthcare silently battle the same symptoms ourselves. It became painfully clear: we’re medicating people into silence, not health. That realization led me to walk away from nursing and fully step into the role I believe I was meant for: a coach, a guide, an educator. My mission is to empower people to understand their own bodies, get to the root of what’s really going on, and make manageable changes that don’t just treat symptoms-but transform lives. What sets my approach apart? It’s not a cookie-cutter plan, and it’s never just about “eating clean.” 
I take the time to dig into each client’s full health history, looking for patterns and roadblocks that have gone unnoticed or misunderstood for years. No two people are the same-and neither are their nutrition needs. My coaching blends evidence-based science with deeply personalized care, all delivered with compassion, clarity, and consistency. Education is at the core of what I do. I don’t just tell you what to do-I teach you why your body is reacting the way it is and how to make sustainable changes. Think of it as learning the owner’s manual for your body-so you can feel confident navigating your health for the rest of your life. And yes, I stay current. I invest heavily in continuing education, because the nutrition space is noisy and constantly changing. Social media is full of advice-but just because it worked for someone online doesn’t mean it will work for you. I help clients cut through the noise and create a plan that’s based on real science and tailored specifically to their body, lifestyle, and goals. I believe in the idea that food is medicine, but here’s the thing: in medicine, we don’t prescribe ourselves-we rely on experts to guide us. So why should nutrition be any different? If you feel overwhelmed, confused, or like you’ve “tried everything” without lasting results-you’re not alone. Progress isn’t linear. Healing isn’t one-size-fits-all. But with the right support, a personalized plan, and a deeper understanding of your body, you can take control of your health in a way that’s sustainable for life. I’m here to help you do exactly that.
Credentials
Certified Personal Trainer (NASM)
Certified Nutrition Coach (Precision Nutrition)
Certified Hormone Focused Nutrition for Metabolic Health (Precision Nutrition)
Dry Tissue Cupping Therapy Certified (ACE)
Applied Functional Medicine -The Essential Gut (AFMC/SAFM)
Certified Sports Nutrition Consultant (AFPA)
Gut Health Nutrition Specialist (AFPA)
USA Weightlifting Coach Level 1 (USA Weightlifting)
Safe Sport Trained (US Center for SafeSport) RN BSN.

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Coach Lexi

Lexi Ward

Coach

Lexi has always had a passion for health and fitness. While in nursing school Lexi discovered her love for CrossFit and has been a CrossFit athlete since 2019. Lexi’s favorite part about CrossFit is Olympic lifting, specifically overhead lifts. She graduated with her Bachelors in Science of Nursing degree from Davenport University in 2021 and since graduating has been working with the elderly population as a dialysis nurse and also had experience working with adolescents in the psychiatric setting. Lexi is most excited about the Launch of the Silver Astronauts class and having the ability to be able to promote and guide people to take steps toward disease prevention to help prolong healthy lives.

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Coach Aiden

Aiden Turner-Ward

Coach

Aiden has been part of the Moonwalk Fitness coaching team for over a year, helping clients build strength, improve their fitness, and become more confident in the gym.

A graduate of Collierville High School, Aiden is pursuing his education in exercise science and continues to expand his knowledge and experience as a coach. He holds both his CrossFit Level 1 (CF-L1) and Certified Personal Trainer (CPT) credentials.

Aiden brings energy, attention to detail, and a genuine desire to help people improve to every session he coaches. Whether working with someone who is just beginning their fitness journey or helping an experienced athlete take the next step, his goal is to help each person become stronger, more capable, and more confident in what their body can do.

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Advanced Equipment

We have top quality equipment and are a Rogue Fitness gym! We pride ourselves on the quality and maintenance of our training and recovery equipment. We are fully outfitted with Concept2 Rowers, Echo Bikes, Assault Runner, SkiErg, battle rope, and jump ropes for cardiovascular training. We also have plenty of kettlebells, dumbbells, medicine balls, and bars/plates for strength training. On the recovery side, we have a dry heat sauna, red light therapy, and compression therapy for hips, legs, and arms available for all members to use.

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Premium Amenities

We have an open-layout training area with all equipment easily accessible for group members, personal training, and open gym users. We have a separate area for relaxing and recovering after class outfitted with sauna, compression therapy, and red light therapy.

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Getting started is the hardest part.

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